Another winner in the activation and social media engagement carried out by Coke. This time with it's beverage variant - Coke Zero.
Task: Indulge with the brand to win free tickets to the latest Bond movie - Skyfall. But Coke just didn't give it away through a radio contest...this is another activation at its best. But no notice that they gathered data along the way. All being a result of a great idea.
Objective: Experience the two powerful brands - Coke and Bond in a fun environment.
Go ahead, witness how they unlocked the 007 in the fans.
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